Treatment - when the clock strikes 12

The main theme of our film is Comedy/Horror. The first idea for our film is to have the characters camping out for the night in the middle of a park, then a killer kills the  victim  after he mistakes his  identity for another person. This is going to be achieved in a funny fold of events to show that our film also has elements of comedy.
In our film opening, we have two main characters, the killer and his victim. The killer is The Striker. This is because he always strikes on his victims when the clock strikes 12 o'clock. hence the name of our film. The killer in the opening scene is familiar because we have based it on a previous  horror/comedy movie scary movie, the killer always leaves a "trademark" behind to scare off the victims and have them to live in fear in case he strikes again. The "trademarks" are the warning given out by the killer. The killer will also wear a dark cloak and a stupid mask to show off his character and make him unique and a typical killer.
The goal of the killer will be to try and mislead his friends into believeing he isn't the killer, when really he will be plotting against them to kill them off throughout the story. A catchphrase that is used by the killer is "keep your friends close but your enemies closer". The killer uses this phrase as his trade mark as a  warning to his victims that he may strike even though they know nothing about what he is planning. This will create a creepy atmosphere and set the tension for the rest of the audience to watch. So the killer arranges a camping trip, knowing that he will kill his friends, even though he will mistake the identity of the person he wants to kill for someone else.
The blond character that survives  will find out what the killer has been up to and the reasons why he killed them people. This will lead to a big climax at the end of the film where the killer and the survivor are having a massive argument, which will then lead to a hysterical fight which ends when the killer suffers a massive heart attack and dies in the arms of the blond survivor, making her look like she has killed him. She was the target of the killer in the first place and she ended up on top at the end.
There is alot at stake for this film for the victims because they are thinking they are going out for a nice camping night with their friends to have a laugh, and that nothing like what happens that night will happen and then the killer strikes, which will create a dark atmosphere and masses of tension for the audience watching. Also, the killers reputation is at stake because it will be his friends that his is slowly killing off and is desperately trying not to give himself away because he goes missing to do the killings.
The film will take place in the wooded area of Radleys Park. We will put a tent in the middle of the woods and that is where the killing will take place.
Another interesting character that will be used is the killers getaway person. He will be a sinister character that seems like a psycho. He will drive his van to pick up the killer and speed up to try and make a quick getaway so they don't get caught.

Audience Research Task.

Audience research is important especially for the advertising agencies which need to target the right audience in the right ways. All of the media messages are produced by keeping the target audience in mind so, through media audience research it is assumed that we are completing  the aim to produce the right message. If the audience does not take interest in any advertising message then it is of no value and it gets a sunk cost for the company. Therefore, before making a media message to go through a media audience research is very necessary.


Age, Gender,Ethnicity, race, and cultural background, Education,Religious and political affiliations,Economic status,Sexual orientation,Family background,Group membership

 These are all aspects that producers and directors think of when creating a film epically when its a specific film for a specific audience. this gives the director and producers a idea of how to base their film a guideline or "template". to how the movie sdhould be set out so for example there are pg films which are films that little children should be wary of and should have parental guidence while watching it as may contain scene that younger children would find scary.

some key audience theories would be the two step flow diagram which is personally think is the best and most realistic because of personal experience. the two step flow diagram is basically what happens when one person goes to see a film once that person ahas seen it he goes home or out with mates which then he or she will pass on the information about the film and if it was good or bad, which in turn makes other people decide whether they want to see it or not. a example of a film this happened with would be Mr beans holiday, as because of the previous TV debut every knows who and what Mr bean is and does so once one person heard of the film they immediately told friends and relatives as its past reputation as being a TV series came into play.

filmography.

Mr. Bean's Holiday - 2007 - Steve bendelack

Our mood board

This is our mood board. we have chosen the concepts of typical blond, survivor, slapstick comedy and silly costumes. we have shown this with several pictures and words, and art work. 

 Firstly we have shown the concept of survivor by the girl in the top left hand corner with a gun. this shows survival instincts and willing to survive but also can show adventure and action. this is important to the comdey horror genre as it keeps the auidence on edge but also can proide opportunities for funny events to happen.

We have shown slapstick by the comedy pictures around the poster for instance  pictures of popular comedy people such as Michael McIntyre and  Lee Evans who are both know for their comedy stand ups and slapstick comedy and being able to think up new comedy material while on stage.

The third concept we have is silly constumes, we think that this is an important of the horror comedy genre it helps to portray the comedy side but can help to portray the comedy as well for instasnce we have put my bean on out poster as he alweays dresses funny but next two him are two doll like creatures from a Doctor who episode which are dressed in a horror type fashion but which we think is still funny.

Our last concept is the stereo typical blond that most horror comedy genre starts with becaause they are normally the first to be killed as in scary movie and is the most dumbest of the characters normally. this is important as it gives a sence of wehats to come in therest of the movie.



Michael McIntyre





Lee evans









Scary Movie - (Keenen Ivory Wayans) - 2000

http://en.wikipedia.org/wiki/Main_Page  - site accessed - 11/10/2011



Genre research.

Genre is a type of movie, so there are many types of genre such as : horror, comedy, thriller, action, adventure and a couple more. films fit into these category's depending on the movie content and what the movies about or based on.

There are many advantages to genres one of them are that it sorts films into category's and makes films easier to choose. so if you like horror with a bit of comedy you would go the the genre of comedy/ horror or if you like a bit of like thriller you would go to thriller. over all it helps the audience choose a film that will be best suited to them and there liking. Also it gives the directors and producers and writers a rouge guide line to what is needed to make the film successful so say if they was doing a sci-fi they would know it would probably have to be set in the future and in space.

The disadvantages to a genre is there are strict guidelines to what makes each genre and if you make a error in judgment it can bring the entire film down.

The genre we have chosen for our film is comedy/horror the conventions for this type of film would be that it has horror events such as stabbings and murders but it does them in a funny way so take for instance the opening on scary movie the villain stabs a girl in the heart but only to find his stabbed her implants which makes it funny. more conventions would be that the horror is a side genre where as the comedy is the main focus of this film.

Genre history:

Comedy horror, also known as horror comedy, is literary and film genre, combining elements of comedy and horror fiction. The comedy horror genre almost always inevitably crosses over with black comedy genre, and in some respects may be considered a subset of it.

The short story "The Legend of Sleepy Hollow" by Washington Irving is cited as "the first great comedy-horror story". The story made readers "laugh one moment and scream the next", and its premise was based on mischief typically found during the holiday Halloween.

People who i think are important to "mimic " so to speak would be people like the director of scary movie Keenen Ivory Wayans as he has directed and stared in several movies and TV programmes  In Living Color was one of the TV programmes he was in and directed. one of his other movies was White Chicks which also was a very successful film. I have a couple of ideas for actors for which i would like to take inspiration off people like Dave Sheridan who stared in scary movie as " special officer doofy" but also played the scream masked killer. also i would like to take inspiration from Jim Carrey as he has played many roles in many films but my personal pinion of him is that he is an amazing actor and defiantly excels as a comedian and one of his films that really stands out is Bruce Almighty as this film got him nominated for a number of awards because of this film and how brilliantly he acted in the film and that's why id like to image him the most.

Jim Carrey

Keenen Ivory Wayans

Dave Sheridan as the mask.

Dave Sheridan

I think that the film Scary Movie is a good example of my chosen genre because it is one of the most highest grossing film of the series. it has the genre of comedy/horror and it plays it really well as the story line is that a group of teenagers killed a man last Halloween with the line "I know what you did last Halloween" I think that this film is a good example of my genre as every one knows what scary movie is and every has heard of it. I think it blends comedy with horror very well and i think that it is one of the best horror comedy films going.  this movie has all the conventions of a comedy horror as it has a man in a scary costume stabbings and people running away. but it does them all in funny circumstances.

Scary Movie - (Keenen Ivory Wayans) - 2000

In Living Color (Keenen Ivory Wayans) - 1990

White Chicks (Keenen Ivory Wayans)- 2004

Bruce Almighty (Jim Carrey) - 2003

http://en.wikipedia.org/wiki/Main_Page  - site accessed - 10/10/2011
http://www.youtube.com/ - site accessed - 10/10/2011

Codes and Conventions of Film Openings

Most film opening share a start to them that shows the film company that made them so for instance in the bad boys trailer i posted a few days ago that has Columbia films logo presented at (0.13) (the opening can  be seen below.) then is says Columbia pictures presents this is showing that the Columbia film studios own this film. where as in the opening for scary movie shows that its owned by dimension films (0.01)



The establishing shot of these fiilms are very different scary movie starts with a long shot showing the whole set where as bad boys shows the wheel of the car in a extreme close up shot. the long shot creates the effect that we are bieng shown what is going on where we are before the movie actually starts. the bad boys movie starts with us chucked directly into the film so we feel as we are part of the movie right from the start.

the titles of these movies come at the end of the opening scene but there are no character names mentions or actor names in captions in the scary movie opening. in the bad boys opening there are however the names of the actors come up at the beginning but once again the title of the film don't appear till the end of the scene. also the scary movie opening show one of the main characters and one that is just there to start off the sequence. but in the bad boys movie you see the two main characters and you learn what their role is and what jobs they have the type of characters they are and you lean somewhat how the story's going to end up.





The genre conventions portrayed in these openings are quite different; whereas scary movie opening portrays comedy with a little horror it does this by making a layout course a to generate a comically funny serious of silly events but the fact it happens on Halloween Friday the 13th and the fact that the killer is dressed up in a scream costume portrays the side of horror involved. The bad boy opening portrays action and adventure with a little thriller. it does this by using a fast car a lot of swearing and the use of guns. also the action part is generated by the face in the first scene there is a attempted car jacking and how they handle it prove that the film will involve action and adventure.

All of my films are the first of there sequels. the bad boys and johnny English film is the only one to have the actors name in the credits at the start the scary movie film doesn't have this.

Filmography.

Bad Boys  - 1995 (Micheal Bay)

Scary Movie- 2000 (Keenen Ivory Wayans)

Website I used : http://en.wikipedia.org/wiki/Main_Page - acessed 28/09/2011

this is the trailer to Johnny English. the film genre is a action/comedy. The genre conventions of this type of film would be; funny scene such as (0.36) and (0.59) but also it uses action such as (0.51) and (0.19).

There are two kinds of codes in this film one is technical where the camera angles are very low to the ground and then switch up to eye level s such as (0.13) when the camera is low  creates the connotation that he is in control and can pretty much do what he likes. also it creates the connotation that he is amazing and we should look up to him as the camera is doing. the symbolic codes would be that the fact when it starts its dark setting showing that the character will be in charge  one time and that he under cover also the actors facial expressions show that he isn't phased by the big dogs or woman pointing a gun at him showing bravery and fearlessness, but then as it fades out into a day dream we find out that he isn't in control and he very much wants to be.

The key signifies for this film would be that the intro music is very action related as it brings in to the actor day dreaming about what he really wants to be. then as it goes in it goes to silly music showing that Johnny is going to be a funny and silly character that will make us laugh throughout the film. also the images of fire and the way that the images are moving across the scene proves that the film is going to be about action and adventure with fight scenes through the film but also silly fight scenes with Johnny probably coming worse off.

This sequence tells us that the rest of the movie is going to be funny with action and adventure mixed into it so hence at (0.19) but also is going to be silly hence (0.36) this shows that this movie should be a really funny film to watch and will be very good.my expectations of this movie now are for it to mix action adventure and comedy together in a very good mix to show a very good movie which should have you in stitches and also on the edge of your seats. The auidences bieng targeted by this movie i would think would be teenagers from 14  onwards both male and female as its very funny and mixes well with adventure and action i think teenagerss and people in their 20's would be very happy with this film.

Scary Movie Opening Scene

this is the opening to scary movie, the film of which we are basing our film on. the film genre of this film is comedy based on a horror. the genre conventions of this film are that is should be scary with a little comedy like other horrors, but this isn't so as you can see at (0.20) into the opening scene above it has a lot more comedy than normal horrors do and its sort of like a comedy with horror added in as a side line. the key codes in this film are the camera angles it uses medium level camera angles to create the effect that we are there watching the events unfold. a symbolic code would be the face that the way the scene is set out hence its at night so its dark creating the effect of nervousness

The key signifier's in this film is the man in the Halloween costume "scream" this creates a scary edge to it but as the film gets into it it turns into a funny scene instead with the scream character reading a porn magazine.

The sequence of the opening scene shows us that the rest of the  movie should be funny with a tinge of horror  but as the first scene  commences it shows us just how the comedy aspect is tied in to the so called horror film. so the rest of the film should be covered with comedy.

i think the audiences that are targeted in this film would be mainly male as it has a lot of "sexy girls" in it specifically the teenage Range so from ages 14 onwards as it has a lot a violence in it which appeals to tennagers the most but it also has alot of comedy in it that would appeal to the older audiences such as 40 onwards.