this is the trailer to Johnny English. the film genre is a action/comedy. The genre conventions of this type of film would be; funny scene such as (0.36) and (0.59) but also it uses action such as (0.51) and (0.19).

There are two kinds of codes in this film one is technical where the camera angles are very low to the ground and then switch up to eye level s such as (0.13) when the camera is low  creates the connotation that he is in control and can pretty much do what he likes. also it creates the connotation that he is amazing and we should look up to him as the camera is doing. the symbolic codes would be that the fact when it starts its dark setting showing that the character will be in charge  one time and that he under cover also the actors facial expressions show that he isn't phased by the big dogs or woman pointing a gun at him showing bravery and fearlessness, but then as it fades out into a day dream we find out that he isn't in control and he very much wants to be.

The key signifies for this film would be that the intro music is very action related as it brings in to the actor day dreaming about what he really wants to be. then as it goes in it goes to silly music showing that Johnny is going to be a funny and silly character that will make us laugh throughout the film. also the images of fire and the way that the images are moving across the scene proves that the film is going to be about action and adventure with fight scenes through the film but also silly fight scenes with Johnny probably coming worse off.

This sequence tells us that the rest of the movie is going to be funny with action and adventure mixed into it so hence at (0.19) but also is going to be silly hence (0.36) this shows that this movie should be a really funny film to watch and will be very good.my expectations of this movie now are for it to mix action adventure and comedy together in a very good mix to show a very good movie which should have you in stitches and also on the edge of your seats. The auidences bieng targeted by this movie i would think would be teenagers from 14  onwards both male and female as its very funny and mixes well with adventure and action i think teenagerss and people in their 20's would be very happy with this film.