This is a poster advetising Johnny English, which is a comedy genre film. Three codes and conventions of this genre would be funny lots of jokes and stupid actions lot of action scenes that seem genuine but turn out to be very bad which in turn makes it funny. the codes would be high key lighting for the funny parts but when it turns to action the film switches to low key lighting instead, there is alot of key signifyers in this movie poster for example the way hes standing, and a funny pose, the fact he has a smile on his face, plus the sublitles when it says " he knows nothing" makes us think its going to be funny as he dont know what hes doing. The poster denotes a supposedly secret agent posing for a camera. The poster connotes that hes going to fail and fail with halirous consiquences. They are communicating with the audience that the film is going to be very funny and involve a bit of action and a lot of comedy. They are communicating this so that the approiate audience purchases the film and to draw people in who do like comedy.
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