Audience Research Task.

Audience research is important especially for the advertising agencies which need to target the right audience in the right ways. All of the media messages are produced by keeping the target audience in mind so, through media audience research it is assumed that we are completing  the aim to produce the right message. If the audience does not take interest in any advertising message then it is of no value and it gets a sunk cost for the company. Therefore, before making a media message to go through a media audience research is very necessary.


Age, Gender,Ethnicity, race, and cultural background, Education,Religious and political affiliations,Economic status,Sexual orientation,Family background,Group membership

 These are all aspects that producers and directors think of when creating a film epically when its a specific film for a specific audience. this gives the director and producers a idea of how to base their film a guideline or "template". to how the movie sdhould be set out so for example there are pg films which are films that little children should be wary of and should have parental guidence while watching it as may contain scene that younger children would find scary.

some key audience theories would be the two step flow diagram which is personally think is the best and most realistic because of personal experience. the two step flow diagram is basically what happens when one person goes to see a film once that person ahas seen it he goes home or out with mates which then he or she will pass on the information about the film and if it was good or bad, which in turn makes other people decide whether they want to see it or not. a example of a film this happened with would be Mr beans holiday, as because of the previous TV debut every knows who and what Mr bean is and does so once one person heard of the film they immediately told friends and relatives as its past reputation as being a TV series came into play.

filmography.

Mr. Bean's Holiday - 2007 - Steve bendelack